Posts Tagged alcohol-related admissionshealth

Nudge, nudge, Daddy Cameron’s coming

You can tell the Tories are being advised by Richard Thaler, the famed ‘nudge’ economist.  It’s now, apparently,  part of their life and blood.  Public health, after the latest health policy announcement yesterday, may just as well be called ‘nudge’ health.  Here’s the idea.  Point one.  Cash for public health initiatives will be separately identified (not necessarily a bad thing in itself).  Point two, local directors of public health, who will be joint appointments between the NHS and local authorities, will be ‘paid by results for achieving goals such as reducing teenage pregnancy, infant mortality, childhood obesity and alcohol-related hospital admissions’.

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