Posts Tagged cool

As abstract concepts go, ‘coolness’ has to be one of the hardest to define. The uncool Oxford English Dictionary has had a go, suggesting: ‘informal, fashionably attractive or impressive’. While this is rather ambiguous, suffice it to say that the idea that being cool is a state of mind, a quality based on a person having a touch of je ne sais quoi, has been replaced by a focus on shiny things. The company CoolBrands has drawn up a materialistic list of, unsurprisingly, the coolest brands in Britain. And what a lot it says about us. Read the rest of this entry »